How the Founder of a California Cannabis Startup is Using his Experience in the Legal Market
As the founder of the California-based distributor that supplies marijuana to more than a thousand permitted firms in the state, Herbl Inc. CEO Mike Beaudry is undoubtedly knowledgeable about the cannabis industry.
Although California has the largest adult-use cannabis market in the country, legacy — or illicit market — vendors continue to compete with it as consumers choose products based on pricing rather than paying more for goods from the regulated, legal market.
However, Beaudry still sees value in the company's collective knowledge of the black market. Beaudry claimed that cannabis has been a part of his life since he was a youngster, and the company employs a sizable number of people who have worked in the cannabis industry for years.