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WWE Hall-of-Famer Rob Van Dam Announces New Cannabis Brand



Rob Van Dam, a member of the WWE Hall of Fame, will introduce a marijuana brand in California. Van Dam and Grapefruit USA, Inc. have an exclusive collaboration that will enable Van Dam's branded cannabis products to enter the California market, according to a news release from Grapefruit USA, Inc.


"Over the past few years, our business has matured, and this maturity has fundamentally centered success in the retail marketplace around strong product branding. In retail establishments, there is fierce competition for product shelf space. Retailers look to the brands that are most likely to result in sales, and customers will typically choose the well-known cannabis brands. It makes sense for us to collaborate strategically with Rob Van Dam and his group. A cannabis pioneer is Rob."



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